Not Your Father's

Not Your Father's is a cannabis brand that brings a cross-category brand identity into the California cannabis market, offering vapes, edibles, pre-rolls, flower, and concentrates with a tone that appeals to consumers who want cannabis that feels modern and approachable rather than clinical or overly premium. Not Your Father's weed is positioned in the accessible to mid-tier range, targeting everyday consumers who want reliable quality with personality.

Not Your Father's Vape

Not Your Father's vapes are available as 510-thread cartridges and disposable devices with distillate-based oil across a strain selection covering indica, sativa, and hybrid options. Flavor profiles are clean and approachable with consistent potency across batches. Hardware is reliable and standard battery compatible. Not Your Father's vape products are priced accessibly for the California market, making them a practical everyday option for consumers who want a dependable vape with a brand identity that stands out from more generic options.

Not Your Father's Flower

Not Your Father's flower is positioned in the accessible to mid-tier quality range with a strain selection covering standard consumer preferences across indica, sativa, and hybrid categories. Cultivation focuses on consistent quality and availability, with lab-tested flower that is properly cured and packaged. Not Your Father's marijuana is a reliable everyday option for regular consumers who want a recognizable brand identity with consistent results at a fair price point in the California market.

Not Your Father's Pre-Rolls

Not Your Father's pre-rolls come in singles and multi-packs with both standard and infused options available. Construction is consistent with tight rolling, standard filters, and papers throughout the lineup. The infused range adds concentrate material for consumers who want elevated potency in a pre-roll format. Pricing is accessible and fits the brand's overall value positioning. A dependable option for everyday smokers who want a pre-roll with some brand personality without paying premium prices.

Not Your Father's Edibles

Not Your Father's edibles include gummies with approachable flavors and clear dosing across a range suited to casual and regular consumers. Formulation is distillate-based with consistent potency and reliable onset times. The brand's approachable identity carries through into the edible format, making Not Your Father's cannabis edibles a practical, enjoyable option for consumers who want a simple infused product at a price point that supports regular purchasing.

Not Your Father's Concentrates

Not Your Father's concentrates include wax and badder formats at mid-tier pricing, processed for consistent potency and clean extraction. These are not premium or solventless products, but they deliver reliable cannabinoid content with standard lab-tested results across the lineup. For consumers who want a functional everyday concentrate from a brand with a distinct identity, Not Your Father's marijuana concentrates are a dependable option in the California licensed market.